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Sea-faring little ones can explore the briny blue with the If I Were An Octopus Book. Taking a trip deep underwater, toddlers can explore what it w...

The If I Were an Owl Board Book is a playful gift full of inspiration. With a tufty cover and sweet feely panels, it's a playful flight of fancy. ...

A twilight delight!If I Were An Owl is a charming board book, chunky like a little tree! Open the covers for bright illustrations - perfect for fli...

Iris Siamese Cat is a slinky cocoa-nougat kitty with neat long socks and a matching tail. Blue-eyed Iris has a cocoa mask and long two-tone ears, m...

Isobel Chihuahua may have tiny legs, but this feisty pup can always keep up! Dreamily soft in honey fur, with bold vanilla patches, flared two-tone...

Bears love to wander, and it's quite the journey in It's A Big World, Bartholomew. Follow Bartholomew Bear as he shares his wisdom with everyone he...

Jackson Husky stays warm in the cold with a silky vanilla ruff. Showing off their blue-grey fur, dandy mask and tufty cheeks and ears, this eager r...

You can trust this cat to take care of your kit! The Jellycat Bag is beautifully tufty in liquorice fur with creamy highlights. Lined in cotton wit...

The Jellycat Bag Charm is a tiny piece of history – clip it onto your bag and celebrate with us! In black and cream soft textured fur with an orang...

Jellycat Jack is finally here! This tuxedo cat has soft tufty fur, huge stitched paws and a friendly smile. With a long curved tail and L-shaped pa...

Jesse Snowman has fuzzy cream fur, cord stick arms with textured ends and a suedette hat with a notch in the brim. Jesse wears a long scarlet scarf...

Jolly Santa's ready to roll in his finest berry-red coat! He's brushed his white beard till it's soft and silky, ironed his holly-green trousers an...

Junglie Monkey is tufty, goofy and so very cuddly. This banoffee monkey has soft golden accents, a curly tail and a cheeky grin. With a chocolate-d...

Just Like Me is a joyful tale, celebrating what makes us different! When a young giraffe looks around her home, she sees lots of animals living dif...

The Kitten Tails Activity Book is crammed with cats! This crinkle fabric book is full of fun pictures and kitty tails of many kinds! Cordy, stripe...

Cocoa Bear is a classic scruffle chum, with rumple-soft praline fur. This curious cub has big squishy paws, a choc-drop nose and a caramel muzzle....

Jolly Gingerbread Fred may have hopped straight out of the tin, but this guy's always looking smart! In soft golden biscuit fur with scalloped stit...

Jolly Gingerbread Ruby can't wait for Christmas! She's all glammed up in a stitched icing dress and her cosy fur is baked to perfection. With embro...

Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super-squiggly springy arms, O...

Peeping out of a festive stocking, it's Amuseables Candy Cane! Stripey-silly in scarlet and cream, with cordy brown boots and a friendly grin, this...

Don't underestimate Little Dragon – this bright spark is pretty fierce! With curly saffron fur, padded golden ears and horns, a weighted bottom an...

See that flash of lilac, high in the sky? Lavender Dragon's about! Gliding to earth, this long, lopsy dragon makes such a fabulous entrance. With ...

Tickles and tentacles! Get tangled up with gorgeous Odell Octopus! A squishy, splendid apricot octopus, she has so much love to give! Smiley and ...

Little Penguin is so excited, waggling those diddy wings! This charismatic pocket chick has a bright orange suedey beak and claws, as well as the f...