Baby & Kids

Jellycat may be our iconic pal, but All Kinds of Cats celebrates every kitty! A joyful book full of playful rhymes, fun wordplay and vibrant pictur...

Jellycat Jack is finally here! This tuxedo cat has soft tufty fur, huge stitched paws and a friendly smile. With a long curved tail and L-shaped pa...

When the rain stops, step outside in style! Amuseable Rainbow Bag takes very good care of any gold, with a sturdy zipper and strong webbed strap. ...

Look and feel like a melon bucks with the Amuseable Watermelon Bag! With its slim green strap and super soft textures, this sweet treat is the per...

The Rose Dragon Bag Charm brings a blush of magic to your everyday dashes. With a silver claw clip and Jellycat tag, blossom-soft fur and glitter ...

A classic gift to share love and joy with iconic Bashful Bunny. This cloud-soft bunny has cream fur, flopsy ears and a pink suedette nose. Holding...

Every day can be Valentine's with Amuseable Heart Bag! This huggable heart has soft scarlet fur and plenty of room to hold all the things you love...

Loulou Love Bug is fluttering in to share all the love!  Details: Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2...

In The Very Brave Lion, a little cub talks to his daddy about growing up. He learns it's ok to be scared sometimes, and that kindness and love are...

If you were a puppy for a day, would you chase rabbits or roll around in the garden? Would you have a squidgy nose or a silky one? So many question...

Bashful Cream Bunny’s gorgeous long ears look like two big dollops of clotted cream. Mmmm! Time for scones and a hippity-hop on the grass! With a ...

The Ricky Rain Frog Bag is perfect in any weather. With a plump mossy body, bright green lining and strong silver zip to protect your essentials, a...

Amuseable Moon Bag is a cosmic way to carry your astro-essentials! Our lunar lovely has a crescent curve and fuzzy craters in soft meringue fur! Wi...

The Playful Polar Bears are three good friends full of roly-poly fun. But their antics are too rowdy for some – how do they find the right place to...

What would it be like to have spines and paws? The If I Were A Hedgehog Board Book invites little ones to think and imagine. With tough board page...

If you thought the ocean was quiet, you haven't met Lois Lionfish. A riot of peach and coral fur, with wild flared fins and stunning stitch detail...

Bring your backpack to life with the Otto Sausage Dog Bag Charm. This quirky accomplice has hazelnut-chocolate fur with a curious tail and flying e...

Tiny legs and a great big heart - that's Otto Sausage Dog! This intrepid pup is divinely dinky in dark chocolate fur with caramel patches. With wa...

The If I Were an Owl Board Book is a playful gift full of inspiration. With a tufty cover and sweet feely panels, it's a playful flight of fancy. ...

An exotic companion in a soft, halo-esque fur and warm weather highlights of zingy green and raspberry red Birdling Hummingbird is the perfect lit...

Ready for the game in soft cream fur, red seam stitching detail and a navy cap (with the visor shaped just so), Amuseable Baseball is pitching it ...

A goal scoring triumph of a gift for any footballfan! Amuseable Sports Football is a stylish monochrome character created from tessellating soft f...

Dive into the Sea Tails book for tails of every stripey, scale and squiggle! A funky fabric book that can hang from the buggy, this is one silly, ...

The perfect pal for tiny paws, it’s the Bashful Beige Bunny Rattle. Playing with this bouncing bunny helps babies develop their hand-eye skills. A...